Prime is an energy drink owned by YouTubers Logan Paul and KSI who between them have 78 million followers. Their latest product Prime is banned in Aotearoa because it contains an illegally high amount of caffeine. But that hasn’t stopped children and adolescents from buying them. Director of A Better Start – National Science Challenge Professor Wayne Cutfield said, “The drink is simply not safe for children.”

“A racing heart, agitation, restlessness, anxiety. Parents need to be warned they should not allow their children to drink this stuff.”

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